That’s why I appreciate Later’s UGC search tool. But manually scouring social media platforms for hours and keeping track of mentions can get exhausting. User-generated content (UGC) is basically free marketing, and we all love it. When it’s time, Later will send you a reminder, and you can post your Story with a few clicks via the mobile app. Due to an API limitation, however, Later (and all third-party apps) can’t publish Stories for you (bummer, I know). I love how you can create Instagram Stories directly through the platform – I’m not a fan of mobile video editing. That’s actually decent, and you get plenty more as a paid user. As a free user, you can schedule up to 10 monthly posts per channel, and you’re limited to 1 set of social accounts. Later allows you to schedule posts on various social media platforms, including Instagram, Facebook, TikTok, YouTube, Twitter, LinkedIn, and Pinterest. Later suggested several hashtags and even came up with some interesting captions Still, it’s useful, even if just as an ideation tool. Keep in mind that you have to feed it a few keywords before it can come up with anything, and it doesn’t always hit the mark – AI-generated text can be pretty generic. Once everything looks good, you can use Later’s AI to find relevant hashtags and even have it write a caption for you. Popular social media management platforms like Hootsuite and Buffer offer plenty more options. That said, you shouldn’t expect Lightroom-level edits from Later’s built-in image editing tool. There are specific crop sizes to fit different platforms, filters, and text options. Once you insert your media, editing is super easy with Later’s tools. You can, of course, upload your own media if you like – stock images aren’t as engaging as the original content you create. Later integrates natively with Unsplash, allowing you to draw inspiration from millions of royalty-free images. Other extra features (e.g., CRM and automatic responses) are missing altogether. I should mention that the platform locks some core features (e.g., collaboration and conversations) behind more expensive plans. So if that’s where most of your audience is, you’ll appreciate features such as the Stories scheduling tool and the link-in bio creator.Īs a small content creator, Later worked fine for me. Later has all the tools social media marketers need to schedule posts and stay on top of their busy schedules. Later Isn’t as Feature-Packed as Some of Its Competitors Read on to find out which plan won me over and whether it’s the right choice for YOU. Later’s free plan is great, and its most valuable option is actually NOT the most expensive. With that in mind, I’ll let you in on a little secret. Later is a well-designed social media management platform with an intuitive interface and easy-to-use tools.īest of all? You don’t need to break the bank to make the most of this app. After all, not everyone needs super in-depth audience insights to run their social media accounts. That, combined with its limited reporting capabilities (besides Instagram), means you might not know enough about your audience to develop your marketing strategy.īut I wouldn’t dismiss Later as a viable solution too quickly. Although bigger teams and social media agencies can collaborate through Later, the app is missing a few core features, such as message automation and customer relationship management (CRM). It also integrates with a couple more social channels, including Facebook, TikTok, Twitter, Pinterest, and LinkedIn.Īlthough it offers a wide range of plans at different price tags, it’s clear that Later’s primary target audience is Instagram content creators. Later is an Instagram-focused social media management platform for editing, scheduling, and automatically publishing social media posts. A Beginner-Friendly Social Media Management Platform with a Secret Later is both easy to use and pretty to look at
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